Get the beers in with OrderPay
After a bit of a washout summer, the recent bank holiday really provided a boost for the pub sector.
However, the last bank holiday weekend of 2023 wasn’t all sunshine and rainbows for the majority of establishments, seeing staff shortages across the board, which prevented a large number of businesses from taking full advantage of the influx of customers.
The British Beer and Pub Association (BBPA) reported that although 57 million pints were served during the bank holiday period, the sector lost out on the sale of 5 million more due to staffing issues, which equates to a whopping £22 million in losses! Overall, revenues are predicted to have dropped by 8% due to this factor.
So the question is…
How do we resolve these shortages when profits are dropping and there is less money to go around to employ more staff? The simple answer is surely to implement easy to use, self-serving technology for customers, therefore making the lives of existing employees easier!
In an industry where every customer counts, OrderPay’s QR code and mobile payment technology alleviates the pressure from staff having to keep on top of taking table orders (both inside and out), preventing customers from being put off by a 5 person deep line at the bar and touching those tables again to gain those second and third drinks.