People trust other people more than they trust brands. Your customers may also have a bigger audience than you, so encourage them to do your marketing for you if you can. This could be a monthly competition where the best customer photo wins a prize, or simply featuring their photos on your own profile.
It’s also a good idea to partner with other brands & local businesses to share audiences – could you run an event with the wine shop next door for example? Especially if that wine shop has a huge following…
Example: we feature a competition on our marketing materials which encourages customers to share photos from our partner venues.